Meet Liquid's Head of Product Marisa McKnight

In People of Liquid

We are delighted to share with you some insight on the culture of Liquid and its employees. In this article, we would like to feature our Head of Product, Marisa McKnight on her background and vision for the blockchain industry. Marisa is an integral part of Liquid team. She is championing Japan-led change and working closely with partnerships, listing and marketing initiatives for Liquid's global side.

What is your background?

I was raised in the United States and Japan. I grew up mostly in Dallas and Pittsburgh and spent most of my summer holidays in Nagasaki. I attended the University of Texas at Austin, majoring in Economics and Japanese, and studied abroad at Sophia University in Tokyo. Prior to Liquid, I was working for BlackRock Japan in their graduate analyst program as well as Apple in Austin, TX.

What is your current role at Liquid and what do you do?

My current role is Head of Product at Liquid. I work closely with Japan-led change and supporting Global side with listings, marketing strategy, and new vendor management. 

What inspired your decision to join Liquid and how was your experience so far?

I was inspired to join Liquid because Japan was the first country to begin to regulate cryptocurrency. I wanted to work for a pioneer company that was the first licensed exchange in Japan. Liquid has been through its ups and downs, but overall it’s been an interesting experience so far. 

In your few years of experience, what are your observations on the blockchain industry?

The blockchain industry undergoes very quick trends almost every quarter. It’s filled with many ambitious people who enjoy making a great deal of marketing announcements, but are not actually creating businesses. I think that the industry is still in its fledgling stage and in need of further development. 

What have you learned so far working at Liquid?

I’ve learned that user acquisition and onboarding new users to use a product is important, yet difficult. Usually, you only have one chance to create a strong first impression on a potential new user. 

How do you see blockchain disrupting finance in 5 years from now?

In the next 5 years, I expect that stablecoins and Central Bank Digital Currencies will become more mainstream. I anticipate that we will no longer have any type of paper money and major technology corporations will hold a certain amount of Bitcoin as a digital gold asset. 

I can see how blockchain will disrupt business models and make them based on fractionalization, decentralization, and network effects more than now. In addition, our ways of value measurement and traditional investment thesis will start to shift towards factors such as environmental and social responsibilities, rather than solely investment returns.

All guest authors’ opinions are their own. Liquid does not endorse or adopt any such opinions, and we cannot guarantee any claims made in content written by guest authors.

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